Florida roofing company launches promotion offering an AR-15 and a turkey

A Florida roofing company expects to pick up more business this month after it launched a promotion Wednesday offering an AR-15 and a turkey to anyone who buys a roof.

Roof EZ president Jason Polly said in an interview that the company’s “Roof and Gobble” promotion is for customers to protect their homes with a roof, bring their families together over a turkey and protect them with an AR-15.

“Everybody should have an AR-15,” Polly said. “Everybody should have the means to protect their homes and their family. It’s not really catered to anybody, any state, any political view, anything like that. It’s all about safety.”

After two business days, the Cape Coral business has sold eight roofs and had about 50 inquiries about the promotion, Polly said. During a normal month, it sells 30 to 50 roofs, but Polly hopes the promotion will help sell 60 to 100.

Lawyers for the company have said the promotion is legal, Polly said. He emphasized Roof EZ is working with a gun store in Cape Coral.

Anyone who buys a roof because of the promotion will have to wait until after it’s completed to pick up the gun, Polly said. Customers with concealed carry permits can pick up an AR-15 worth about $500 immediately, he said. If they don’t have permits, they’ll have to wait three days or the time it takes to pass a background check, in accordance with state law. 

“You have to go through all the proper channels before you can walk away with a gun,” he said.

No one with the gun store working with EZ Roof could immediately be reached for comment Thursday afternoon. Police in Cape Coral also didn’t immediately respond to a request for comment.

The AR-15 semi-automatic rifle is popular among Americans. It is also often one of the weapon s used in some of the deadliest mass shootings in the country’s history.

Polly said he hopes the gun store, which also operates a shooting range, will provide shooting training free to anyone who gets the weapon through the promotion.

He added that the promotion is about fundamental constitutional rights.

“If someone has the means to buy a roof, they have the means to go buy their own firearm,” Polly said. “They’re just buying a roof and supporting our Second Amendment right. I support everybody’s First Amendment right. … They can reciprocate and respect my Second Amendment rights.”

Antonio Planas

Antonio Planas is a breaking news reporter for NBC News Digital. 

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