Dwayne Johnson Locks Up Rights To Signature WWE Catchphrases, Nicknames

Owns ‘If You Smell What The Rock Is Cooking’ …
‘Candy Ass,’ Other Zingers

2/29/2024 4:30 PM PT

The Rock is cooking up some serious business moves … because he’s locked up the rights to some of his most famous stage names and catch phrases, all part of his WWE deal.

Dwayne Johnson ‘s recent agreement with the new board, as it turns out, calls for him to own his stage name “The Rock,” plus a wide range of other titles and zingers … which just became public knowledge.

According to an SEC filing, Dwayne legally acquired popular taglines like … “If you smell what The Rock is cooking” and “Know Your Role and Shut Your Mouth.”

DJ also locked up the rights to his various wrestling nicknames and wrestling moves, including … “The People’s Champion,” “The People’s Elbow,” “The Great One,” “The Samoan Sensation,” “The Brahma Bull” and “The Blue Chipper.”

The Rock also owns “Jabroni” and “Candy Ass” … plus “Roody Poo” … among other items. Worth noting … he owns these names/phrases in the context of WWE … that’s it. Everyone else can throw these lines around in public, DJ only has dominion in the wrestling world.


Of course, this is one of the major benefits of Dwayne’s deal to become the newest board of directors member for TKO — which now owns WWE and UFC as a new one-stop shop entity.

As we reported … The Rock is also getting stock options valued at $30 million and some executive decision-making power. And yes, he’s a major shot-caller as a board member now — so he’s got a nice little package of perks to himself … including things only he can say.

TMZ Studios

Sounds like a pretty sweet deal!!!

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