HONG KONG — Hong Kong Disneyland opened its first “Frozen”-themed attraction on Monday, with thousands of eager visitors turning up to experience the new rides, some lining up for hours to get an early start.
Based on Disney’s wildly popular “Frozen” animation film, the new section of the park features landscapes and characters from the movie and two new rides, a roller coaster and a boat ride that takes visitors through different scenes featured in the film.
“Over the past decade, the film has grown into one of the most successful franchises in Disney history,” said Josh D’Amaro, chairman of Disney Experiences. “World of Frozen represents Hong Kong Disneyland’s largest and boldest expansion since the park opened in 2005.”
The opening comes after Disney announced in September a $60 billion expansion of its parks and cruises over about a decade. Now that Chinese tourists are venturing abroad again after the pandemic, the new attraction is meant to be a game changer for a theme park that has run losses for years.
Some of the hundreds of Disney fans who lined up hours ahead of time were dressed like characters from “Frozen.”
Disney enthusiast Bryan Darmanic, who had traveled from California with his wife and daughter, was among the first visitors to the Frozen-themed roller coaster and received limited-edition souvenirs to commemorate the experience.